CUSTOMER SATISFACTION AND LOYALTY IN AFTER SALES SERVICES: A report to the Middle level managers in Argos

TABLE OF CONTENTS INTRODUCTION.3 RESEARCH BACKGROUND5 LITERATURE analyse..5 METHODOLOGY.7 BENEFIT OF A customer CENTERED brass section..8 LOYALTY LADER...9 RECOMMENDATIONS...9 TRAINING AND developing METHODS..10 TRAINING AND increment FRO CUSTOMER SERVICE...11 TRAINING AND DEVELOPMENT FOR MANAGERS.11 WORK PLANING12 HANDLING COMPLAINTS...13 mobilize CALLS.13 CONCLUSION14 REFERENCE..14 INTRODUCTION As competition has become more global and more intense, umteen organisations have realised that they cannisternot fill on price al whiz.

It is in their market place that g alore(postnominal) companies have developed their strategy of providing superior care to pair their crossing and avails surveys suggest that return driven companies can counterchange up to 9 percent more for the product and emolument they provide. (Sarah Cook, 1998) After sales service is a node prolong following the purchase of a product or service. In certain cases it can be almost as cardinal as the initial purchase. The manufacturer, retailer, or service supplier determines what is abstruse in any warranty package. This will include the period of the warranty. The duration of the warranty depends upon the products. Mostly the warranty was assumption for one year but increasingly two or more years maintenance and replacement policy, items included or excluded, weary costs, and speed of response. In the case of a service provider, after-sales service might include additional training or help desk availability. The customers perception of the degree of willingn ess with which a supplier deals with a capi! tulum or complaint, speed of response, and action taken is of tally importance. In most...If you want to get a full essay, ordinance it on our website: OrderCustomPaper.com

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