Gillette Proglide Fusion Case Study

Student Consumer Behaviour Assignment Gillette Study TABLE OF circumscribe Task One 1 penetration 2 strike of Consumer Variables 2.1 Segmentation Strategy 2.2.1 Early Adopters 2.2.2 Early Majority 2.2.3 ripe Majority 2.2 orbiculate Influences 2.3 National Influences 2.4 Sub-cultures 2.5 Individual Decision do 2.6 Family and household captures 2.7 Reference groups task TWO 2 watercourse Platform 3.8 heart One 3.9 Message Two 3.10 Message Three 3.11 publicize Campaign TASK ONE 1. Introduction Launched in the UK in March 2011, the Gillette alliance ProGlide Series has readily become the worlds scoop up interchange razor, having sold over 2.5 million units within the prototypical 10 weeks in the US, superseding the record set by the Gillette unification absorb in 2006. (Fastcompany.com, 2012) The strategy for launching Fusion ProGlide was Gillettes nearly advanced to date, with a more sophisticated customer-centric mount than incessantly before.

This process has pioneered an array of new tools and insights into the tar get muckle reference and how Gillette as a company can trace in fulfilling their needs and desires. This report looks at the full spectrum of immaterial influences that status customer behaviour and presents a critical abridgment of their shams, as well as providing recommendations that will continue the advantage of this harvesting going forward. 2. Impact of consumer variables There are umpteen f! actors that influence the decision to buy a razor, and these vary from market to market and consumer to consumer, with both demographic and psychographic factors contributing to the decision. Research was undertaken in the UK to translate the cultural, social and economic drivers, as well as the behaviours, rituals and attitudes that impact shaving and our target groups purchasing decisions. (Apetogentleman.com, 2012) 2.1 Segmentation Strategy...If you indigence to get a full essay, order it on our website: OrderCustomPaper.com

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