PEST Analysis for a Company in the Tourism Industry

The tourism industry is one of the fastest growing industries in theworld. The World Travel and Tourism Council estimates that in 2004Travel and tourism is forestall to generate* US$ 5,490.4 billion of economic activity* 10.4% of yoke GDP* 214,697,000 jobs or 8.1% of total employment* 12.2% of total exports [1]My lie is to conduct a PEST analysis for a figure stunned along within the Tourismindustry. Within the tourism industry, I deplete to have one area of interestlike transportation, accommodation and transportation etcetera and thenone telephoner doing business with these sectors related with thetourism. According to Leiper ?Transportation is the only when touch between thetourist-generating region and destination region?[2]So, transportationwas a much interesting sector to discuss in the tale moreover I tried to decree a fraternity which is related with any these main sub-sectorsdiscussed above in the report. I have dogged to look in the U.K market for much( prenominal) company because?Tourism is one of the largest industries in U.K, worth approximately75.9 £ one million million million to the U.K economy in 2002 and supporting around 2.1million jobs.? [3]During my research on internet I found many companies oblation goods in the tourism of U.K but I have decided to study ? evidentlyTravel? because of its variety of services offering related with theaccommodation, transportation and attractions. 1.

2 Problem FormulationIn the problem formulation percent of my report I would describe theoverall situation of the U.K Tourism industry. The service concept of?Simply Trave l? will give us information ab turn up the s! ervices providedby the company. I will fetch out about the customers, competitors ofthe company. I will find out what political, economical, social andtechnological factors affecting the company and its demand situation. 1.3 LimitationsThe biggest limitation for keep this report is time and the pagesto write. It is a broad topic and it could be better presented ifavailable more time and space to write about, but... If you urging to get a full essay, order it on our website: OrderCustomPaper.com

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