Mcdonalds

Introduction This report assesses McDonalds UK market environment and critically examines their strategical responses. From this critique, a series of recommendations will be made. Company Overview McDonalds originated in atomic number 20 (USA) 1954, and was founded by Richard and Maurice McDonald. The first eaterys were famous for their 15Cent hamburgers, and offered customers a simple placard and efficient service. In 1955 radio beam Kroc opened the first franchised McDonalds restaurant in Illinois. McDonalds has since grown to pop off one of the worlds most recognised brands. It has conventional a presence in 117 countries with more than 32,000 franchised stores, serving over 47 million battalion each day. The UK subsidiary of the McDonalds Corporation, which is the concentrate on of this report, includes 1,200 restaurants serving over 3.5million the great unwashed a day. grocery store Overview The UK strong food, takeaway and home-delivery mark et, including coffee shops, reached a market appreciate of £12.7bn in 2009 a growth of 4.7% since 2008 (KeyNote, 2010). in spite of the recession, companies offering goods and services at the cheaper end of the market argon thriving, as consumers are favouring cheaper alternatives. (The Times Online, 2008) MARKET ANALYSIS External take stock big Environment: PESTEL This section provides an analysis of the main orthogonal factors that cultivate the market within which McDonalds operates. Fig.1. PESTEL Analysis |Politic|Laws inhibiting market and advertising of fast food have been introduced as a step towards ameliorate childrens diets and | |al/Lega|tackling rising levels of obesity (Foods Standards Agency, 2007) | |l |It was announced in April 2007 that advertisements of fast-food were to be banned during times when ch ildrens programmes were | | ! |broadcast (BBC News, 2007)...If you inadequacy to get a full essay, post it on our website: OrderCustomPaper.com

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