Fast Moving Consumer Goods (FMCG) Essay Example for Free

Fast Moving Consumer Goods (FMCG) EssayWHAT IS FAST MOVING CONSUMER GOODS (FMCG)?FMCG (fast moving consumer goods) is a term that is used to refer to those goods which are sold through retail stores. These goods have a short period of shelf life and as such(prenominal) are used up within days, weeks, or months.TOP 7 FAST MOVING CONSUMER GOODS1. PROCTOR GAMBLEHeadquartered at Cincinnati in Ohio, United States, Procter and try is a Fortune 500 American multinational company. It was founded in October 31 1837 by William Procter and James Gamble. Its flagship and best selling brand is ARIEL laundry detergent which was launched in 1967. This detergent is available in incompatible variants. The company also manufactures other best selling products that are highly popular around the world.2. NESTLNestle is a Swiss multinational meshed in the production of different food products. It has its presence in more than 100 countries. It produces several top selling products in different f ood categories. Some of its best selling products are LEAN CUISINE, Maggi, Boost, Kit Kat, Friskies, and Nescafe etc.3. UNILEVERUnilever is a multinational engaged in the manufacture of different products like foods, personal grooming products, detergents and beverages etc. This British-Dutch company is the owner of over 400 leading brands in the world out of which 13 are one million million million dollar brands. One of its top products isAVIANCE which is a beauty product for women. This product is sold in many countries of Asia, Latin America and the Middle East.4. COCA-COLACoca-Cola Company which is base in Atlanta in Georgia manufactures the worlds most popular soft drink COCA COLA. It was Dr. John S. Pemberton who created this drink in 1886. Coca Cola touched(p) base in every part of the US by 1895. The company began its franchisee operations in 1899 and gradually it opened up bottling plants in every watershed of the globe. The universal popularity of Coca Cola is undisput ed. The Coca Cola syrup mixed with carbonated water created ripples everywhere and today you can get a atomic number 6 in any part of the world.5. PEPSICOPepsiCo was created out of the amalgamation of two companies named Pepsi Cola and Frito Lay. The company which was formed in 1965 has its headquarters at Purchase in Harrison impudently York. It is a Fortune 500 company. PepsiCo is engaged in the manufacture of snack foods (grain based), beverages and other similar products. One of its best known brands is the cola beverage PEPSI-COLA. Created in 1893 its former name was Brads Drink.6. BRITISH AMERICAN TOBACCOAnother multinational tobacco plant major is the British American Tobacco company which is the worlds second largest tobacco company. It sells its tobacco products in several top markets across the globe. Many world-famous cigarette brands are manufactured by BAT. One of its top selling cigarette brands is pass away MALL. Some other leading cigarette brands manufactured by the company are Dunhill, Kent, Lucky Strike and Vogue.7 NOKIANokia is a Finnish multinational engaged primarily in the manufacture ofmobile telephones. The company has its headquarters at Keilaniemi, Espoo which is near Helsinki, the capital of Finland. This mobile communication giant is the largest manufacturer of mobile telephones in the world. Its products are sold in every part of the world. Nokia has launched many innovative mobile systems and almost all its products have been hot sellers.